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You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right? Wrong. People buy things based on emotion. And if you’re not connecting emotionally with them, they aren’t going to buy from you. It’s that simple. In fact, studies have shown that people with injuries to the area of the brain that controls emotions don’t just suffer from an inability to feel them. They become paralyzed over even the smallest decisions, like what to have for breakfast. So how, then, do you go about blazing that path from your prospect’s heart to her wallet? First of all, you tell her what’s in it for her. What are the benefits she will reap from your product or service? Will it allow her to spend more time with her children, and so become a better mother? Will it make her more beautiful? What does she stand to lose if she doesn’t buy from you right now? Next, take those benefits and paint a vivid picture of her enjoying them. Describe her laying in the grass looking at the clouds with her five year old. Show her co-workers becoming jealous of her beauty, and all the men who are clamoring for her attention. Describe how mundane life is without what you have to offer. Once you get her emotions stirring, desire is born. Keep fanning the flames with your message, and that desire will lead to action – the purchase of your product or service! Cure Your Heartburn. - All natural cure for heartburn that really works. High conversion and pays 70% Authentic Designer Handbag Guide. - Learn how to spot fake Louis Vuitton, Gucci, Prada, Coach, or Burberry purses, handbags and wallets from a mile away! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Print Ad Essentials! By Matthew Keegan Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.You've just cleaned out the attic and straightened up the garage. You've identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don't want to post the inf… 2. Boost Profits: Market to the Gay Community By Marianne Puechl Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted by Community Marketing Inc. in San Francisco fr… 3. Small Business Marketing And Advertising: Branding vs. Direct Response Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.Small Business Branding Advertising and Marketing an Oxymoron?Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing som… 4. Getting instant traffic to any website - from marketing to nursing to pink elephants it really can be done Many webmasters will be driven to despair with the mass of information surrounding the area of SEO [ search engine optimization ]. We all read the latest articles and information and it seems that the best methods seem to be out of date within months or even weeks of us gaining this new found knowledge. Well don't despair becaue there is one method that is constant and can help just about any webmaster regardless of his topic, Tea,nursing,sea foo… |