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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Positive Language for a Positive Response By John Philip The vast majority of business literature is boring. This applies to printed and web writing alike. It is sometimes tempting to inject a bit of light-heartedness into the text, but it is a dangerous game.Some time ago, I edited the marketing materials produced by a London hotel. One of the hotel’s attractions was its leisure centre, which included a well-equipped gym. The original script referred to a ‘large satellite TV to give some relief fro… 2. 5 Simple Steps to Create a Marketing Plan for Your Business By Jean Morgan Write a marketing plan in five easy steps. Give yourself and your business an edge over your competitors. Reduce your marketing and advertising budgets by delivering targetted leads for your sales team.If you want to succeed in any type of business then the business needs to be marketed to its target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction … 3. Small Business Marketing: Are You Planning to Fail? By Debbie LaChusa There's a saying that goes "If you fail to plan, you're planning to fail."Are You Unintentially Planning to Fail?I realize no small business owner has the intention of failing, but that's just what many do every day when they launch their small business without a marketing plan.As a marketing coach and trainer, I see it constantly. People who are so excited about opening their own business. They're working hard. They're dedicated. They have a g… 4. The Most Important Marketing Principles of All Time By William Siebler As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.1. Know your customer. Know their wants and desires.2. Offer the customer… |