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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Ideal Client By Mike Shannon A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifestyle than single moms. Single moms have differen… 2. Breaking The Voice Mail Barrier By C.J. Hayden Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever get is voice mail?Doing business in the age of voice mail can be extremely frustrating. While it is true that some people leave their voice mail on all th… 3. Passionate Marketing: Tips for Creating Success By Maya Bailey Take a moment to think about the word “marketing”. What thoughts come up for you? Do you wish it would go away? Do you start to think of yourself like a salesperson? Do you have self-limiting beliefs, like “ I can’t market myself”? What feelings come up for you, do you get tense, do you get a knot in your stomach, or do your jaws clench?Old beliefs about marketing:Most people think of marketing as aversive and painful. “They Make comments like… 4. Ten Amazing Ways To Increase Attraction at a Trade Show By Catherine Franz These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't profess… |