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If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story. A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventually (at the end) with your product or service. And he remembers what you’ve told him far longer, because stories stick with us much longer than facts. A good story speaks straight to the heart and forges a lasting emotional connection. Building a good story is not as hard as you might think. Even if you’re not a writer, you tell stories all the time – about your day, about Aunt Rosie, about the funny things your kids do. Every good story has three things: characters, conflict, and a climax/resolution. Your characters are simply who your story happens to. They can be people, or things like a car, or a business. There really is no limit other than your imagination. Just remember that the best characters have unique personalities. It’s the characters that make us relate to the story. The conflict is the problem to be solved. It’s the reason there is a story to tell. What is the need that your product or service fills? A character facing that need is your conflict in a nutshell. In the climax and resolution, your character’s problem is at it’s worst. Then along comes your product or service and makes it all right again. Your character is happy, and anyone listening will be, too if only they will do business with you. You can use stories anywhere you use words to market your product or service. They especially make for great radio, television, sales letters and longer print ads. Many companies thrive on a series of radio ads built around one set of characters. No matter the medium, a little story goes a long way. Casino Mind Power Secrets. - Discover how to win casino pots with the power of your mind! The Simple Golf Swing. - eBook for a repeatable and Simple Golf Swing that provides power, accuracy and consistency. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Determining Marketing Effectiveness Even If You Didn't Track By Debbie LaChusa What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketin… 2. Getting New Clients - When Only a Few is More Than Enough By Stuart Ayling Many of the business owners I speak with are looking for a relatively small number of new clients. It isn't that they're not ambitious, it's just the size of their businesses doesn't warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millions of dollars, not hundreds of millions.These business owners are successful in what they do but need to jump up to the next level. To do this they … 3. Good Marketing Pays For Itself Most companies ask themselves this question: 'How much will this advertising cost us?' when they should actually be asking themselves this: 'How much will it cost not to do this advertising?'If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if the revenue generated from that marketing is $1010 you have… 4. Tackle a Newsletter and Come Out On Top By Beth Brodovsky Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to co… |