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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Adapting Blog Technologies To Corporate E-Newsletters By Todd A. Brehe Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from Clayton Christensen's 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. A disruptive technology is a method, procedure, skill, device, o… 2. Top 10 Marketing Secrets By Denise Michaels 1. Know Your MarketMany entrepreneurs have no clue who their customers are and why they really buy their product. If you say, “Everyone is my market,” that honestly means no one is your market. The more specific you get about the kind of person who buys your products or services – the more you can zero in on the perfect message and venue for that message that will make those people stand up and take notice.2. Create Your Product or Service Ar… 3. Who Wants to be a "Guru"? By Glenn Cutforth There is a lot of talk online about Internet Marketing "Gurus". So what exactly is a "guru" anyway?The dictionary definition of guru is as follows: 1) A spiritual teacher. 2) A charismatic leader or guide.Okay. Now what does this mean in terms of The Internet?As far as I can tell, both of these definitions do apply to Internet Marketing in that once a person gets hooked on a particular "guru" it's almost like a religious experience.You buy all … 4. Will Google's Gmail spell trouble for Email Marketing. By Ed Bellamy We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails. Hot on the heels are Google's rivals: Yahoo www.yahoo.comand Hotmail www.hotmail.com Yahoo has increased the size of its fre*e email support to 100mb's. Or, for $19.99 a year, your inbox can be 2 GB's,twice the size… |