The Edge Marketing

Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone.

Your parents, your teachers in school, your minister or teachers in church, your youth group leader and others all attempt to teach this civilized and courteous behavior from a very young age. Most children use Thank You without even thinking about it.

As adults, too many people forget this seemingly minor consideration when dealing in the business world. This lapse can have a very profound effect on the success of your business.

Even in the high-speed world of today, polite and courteous people stand out from the crowd. In the rush to complete your work, it's all too easy to forget to use Thank You with your customers, employees, vendors and others that you come in contact with on a daily basis.

People like to be appreciated. By using the simple coutesy of Thank You with your customers, you send the message that they want to hear - their business is important and appreciated by you.

Sincerity is a key ingredient when using Thank You. Don't verbalize Thank You as a hollow statement or mechanized response. If your customer is standing in front of you, look them in the eyes and sincerely thank them for their business.

A written Thank You note is an extremely powerful tool. Your ability to up sell additional services or products and gather referrals is enhanced with a personally signed Thank You note. People are much more willing to refer others to you when the pleasant memory of their transaction with you is remembered in a warm note.

The cost to your business to use this powerful tool is almost nil - verbally it's free and a Thank You note plus stamp is less than 50 cents. Incorporate Thank You notes as a systemic function in your normal business practices and this small courtesy will pay large dividends.

© 2004 ODEC

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