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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Registration Forms: How to Make Them Irresistible with Guarantees By Bill Flagg You can attract more people to your event by giving your prospects a 100% money-back guarantee.The Right Guarantee Will Attract More RegistrantsMake signing up for your event risk-free. Prospects will have nothing to lose from signing up for your event if they can get their money back. Show prospects the high-level of confidence that you have in your event. Make them think “This must be good if they risk refunding my money”. Show prospects t… 2. Testing Your Way To Prosperity By Shawn Meldrum I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business. His business is Gold Mining and he has been involved in it full time for nearly his whole life. My friend has a good relationship with his Father-in-law and often spends time helping him in this business and has learned a lot about prospecting and mining and the other facets of this extremely risky industry. One of the interesting things that I learn… 3. Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients By Cathy Goodwin, Ph.D. We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1. Defensive plays. Client tries to order a product, only to be thoroughly buffaloed by a confusing form. Client writes a … 4. Marketing Strategy and Template for Independent Professionals By Catherine Franz Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers... GENERAL OVERVIEW Business Strengths Our extensive knowledge of the adventure travel… |