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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gravitational Marketing for Small Businesses - Twelfth Law: The Low Hanging Fruit in Your Business By Jimmy Vee Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers?Wowzers!Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine.With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?A lot of people do a lot of jaw-jabbering about “good service.” … 2. There’s More to Marketing ROI (return on investment) Than Meets the Eye By Joy Gendusa All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let’s say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a res… 3. What Do Golf And Network Marketing Have In Common? By Don Baldwin Several years ago, a sports writer watched a well known professional golfer, who earned very large sums of money every year, sink a long putt to win yet another large purse. Another spectator turned to him and said, "Man, I wish I had been born with the ability to play golf like that. It sure would be great to be able to play that good and make that kind of money." He shook his head and walked off.The sports writer shook his head too, but fo… 4. Color Theory 101 for Marketing Professional: 21 Rules By Audrey Nezer A new client of mine bought a 54-year-old company and told me that his first objective was to give the company a long overdue face-lift including a new logo. We sat down to talk about what he wanted, and though he was relatively open to ideas, I received strict orders to avoid the yellow and orange combination used in the company's current logo. While we were on the discussion of color, I brought out a Pantone swatch book to focus our efforts. … |