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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Use Free Articles To Create High Quality Backlinks Part I Nowadays,we have created numerous methods so as to bring about well defined backlinks for a particular web site.On one hand, there is the well-known pattern to use the reciprocal link;on the other hand, some use various directories to place their site to.Moreover, there are persons who take advantage of both of these techniques.In the recent period of time, an increasing number of people have started to engage the syndication of original articles… 2. Costly Web Copy Pitfalls By Vanessa Selene Williams One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls.Welcome to…nothingLook at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time and space. Rather than the worn out phrase, “Welcome to…” try a statement that captures the essence of… 3. Developing a Contact List- Part Two By Nancy Roebke In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.Most people will not feel comfortable giving you referrals until they know how you intend to han… 4. Lighting a Fire Under Your Marketing Material! By Charlene Rashkow In today’s marketplace it’s more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Accordingly, the marketing materials you choose must be of the highest caliber.If you are planning on writing any type of marketing material, your first and most important goal is making sure your material sparkles. In other words, lighting a fire under your marketing material is c… |