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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Effective Marketing: 5 Tips TV's Apprentice Candidates Could Use to Win By Debbie LaChusa I've watched the original Apprentice with Donald Trump's business overachievers since last season and I just caught my first episode of The Apprentice, Martha Stewart last night.And I must say I've noticed a common theme brewing. The tasks are usually lost, and an apprentice candidate fired, due to a lack of marketing and sales.These teams of bright, creative and talented people develop new products, put on events and face other very challengin… 2. 10 Ways To Get Your Ads Or Messages Noticed Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Below are ten simple, but powerful tips toget your ads or messages noticed.1. Use extra white space creatively in your subjectline. You can add extra blank spaces between yourwords or letters.2. Combine capital letters with lower case l… 3. Typical mistakes in Marketing To prevent the risks of a promotion campaign for our products or services, im talking about email campaings, it is recommended to study some of the most common mistakes that can be made in this situation :1.The desire of immediate success Launching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base. It is obvious that we won’t succeed on the first try … 4. Overture Marketing Overture marketing has long been recognized as an incredible method for driving traffic to websites from the major search engines. Overture was a pay-per-click marketing service that actually was a search engine originally established in the late 1990s under the name GoTo. A strategy change in early 2000 positioned Overture as a powerful pay-per-click service as the company made deals with most of the major search engines (Google excluded) which … |