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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Monster Ways To Anchor Down More Sales 1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing. 2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc. 3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to i… 2. Top Five Tips for Marketing that Gets Results By David Steele When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:Tip #1: MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELFWhat looks good to you is not necessarily effective for your desired audience. Do your market research and test your strategies on your target market.Tip #2: CREATE A S… 3. Is Your Company A Member Of The Community? By Kirk Otto One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real “hands on” lady. She can’t sit still in her restaurant and let others do all the work. Therefore, it’s always a bit of a wait to talk to her, but this place has great iced tea, so I didn’t mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have… 4. How Gratitude Works By Kelly O'Brien Want to know what the highest-impact, lowest-cost tool is in your marketing toolkit? First, here are ten reasons to start using this tool right away:1. It won’t get tossed out with the rest of the junk mail.2. It builds a genuine bond with the recipient.3. It’s personal, a 1:1 “marketing touch,” and customized.4. It costs less than 40 cents.5. It takes less than 10 minutes to do.6. It requires no expensive investment.7. It’s low-tech, but high… |