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-------------------- Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less stagnating local industries by increasing their exports. And they are successful with it - especially in Germany, where exports count for more than 30 % of their GDP - and still increasing. The permanently growing international competition, however, lets them look to other countries to get pre-products - or even complete machinery - from other parts of the world in order to keep cost at the lowest possible end. Most often the foreign currencies like the US$ have in addition a favorable exchange rate versus the local €. This one side of the pictures. The other side shows that companies working internationally have a few advantages which are the same all over the world: - to increase the independence of a company from the local business climate - doing this: secure working places and - increasing the profit ('economies of scale' is the catchword) Reaching the enterprises' goals, especially in international markets should, however, be a well planned procedure in order to target the available markets - very often with 1000s of potential customers - and thus reach the 'best / most profitable' ones, yet minimizing the one risks. Michael Richter - http://www.michaelrichter-marketing.de/ with full contact data - who had traveled all 5 continents for more than 20 years before starting his 'International marketing consultancy' in 1991 - has specialized in consulting national and international clients on their ways 'into the worlds' markets or vice versa into European countries. His clientele comes from many places worldwide - as can be learnt from his references. The country experience in more detail (with a lot of details about such countries) is given here >> http://www.internationales-marketingkonzept.de/en/index.html He is available to assist also YOU on your way into Europe - minimizing risks and following the most appropriate strategic and targeted ways for YOUR company. His assistance may reach from pure market research to 'hands-on' implementation of the results found out and/or work as your 'foot-hold' in Germany until you found the right partner locally. In addition he could visit potential clients together with you and/or give additional information on specific markets, firms, etc. Being a member of the 'Councils of advisors' - http://www.thecouncils.com/ - or in his capacity of a consultant for SMEs, registered with the European Union - directory general 23 for SMEs -, he could also serve you on other levels. One of his specialties is the elaboration - and following implementation - of marketing plans for various European regions. Some aspects of such a plan - for the elaboration of which he needs your input on different levels - could be - analysis of the present situation of the company as well as of the target situation - based on a thorough market research - with regard to the existing clientele but also the potential of clients - from country to country - planning the marketing and sales procedures/ways in order to reach the clientele identified during the market research - budgeting the cost to be spent to reach this clientele, however, also the profits to be reached most probably - having a permanent control of what works out how and the possibility to correct - from budgets to sales ways or any single aspect of it. Furthermore this instrument is a good 'argument' towards banks when the need for additional finance arises. You are invited to visit the website of Michael Richter and to ask whatever question you feel necessary to get a feeling for his possibilities - especially for you.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. "Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline? By Daniel Levis When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do you just wake up one morning & decide that you need to re do your site?Do you keep a diary?Not the Anne Frank kind, a chronological re… 2. Private Practice Marketing: Know Your Ideal Client By Jeff Herring Most business people try to market to everyone and not a specific niche. If you do not have a specific niche, then you have no one to market to.Who is your ideal client?How would your like to fill your practice with your ideal client, your favorite person with whom to work?This is so doable, yet so few people bother to do it.Your primary job here is to do two things -1. Identify your ideal client, and2. Get to know all that you can about your i… 3. How Could Increased Credibility Help You Grow Your Business? By Laura Orsini IN WHAT SUBJECT ARE YOU AN EXPERT?If you’re a small business owner, presumably you are an expert in your industry or profession — or you would not be in that industry or profession.Expertise does not mean being the best in the world at something — like Lance Armstrong or Bill Gates. Can you imagine being ranked No. 1 in the World at a particular skill or talent? It sure would be nice — but it doesn’t happen for most of us. And yet many m… 4. Misrepresentation - Through Silence! By Azriel Winnett We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people willfully and proactively steer events in a certain direction.Take the case of the owner of a $32 million business whose daring ent… |