Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment By Ari Galper Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it.Have you ever heard of "freezing-up-on-the-first-call paralysis"? It's brought on by the stress of selling!I'm new to sales, and, as I've been starting… 2. Did You Know Your Mind-Set IS Your Problem? By Kimberly Gordon How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Try as we may, we just can't get any further ahead than we were yesterday. Frankly we have been so use to failure in our lives that failure is a… 3. Cave Paintings, Baseball and Connecting By Keith Thirgood There’s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people’s attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors’ grasp of the power of image and symbol. Their striking use of imagery was likely matched by equally powerful storytelling.To explain the nature of their business, many consu… 4. The Difference Between General Marketing and Direct Marketing General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go to the w… |