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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are Keywords Destroying the Flow of Your SEO Copy? By Karon Thackston With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively becaus… 2. Marketing With Business Cards By Joe Love Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it’s prime benefits.Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your bus… 3. If You Package It, Will She Buy? By JoAnn Hines Women make or influence 85% of the purchasing decisions in today's marketplace. Consumer goods companies are finally waking up to that fact. Unfortunately, just taking the man off the box and replacing it with a woman is not the answer. Nor is it to use pink or other traditionally feminine colors for the packaging.So what product packaging appeals to women? What will entice her to pick your product off the shelf? What siren screams, "Buy me" a… 4. Who Is Your Market and Where Are They? By Sonia Colon An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.Please don't spend advertising dollars on people who don't want or need your products/services. First, find out who are your potential consumers. Find ou… |