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So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site. Over time, you gradually achieve higher rankings until one day it happens. There you are in the Top 10. You've made it. You are now a member of the search engine 'elite'. So why aren't you making any more sales? It is the content, look and feel of the website which is preventing visitors from becoming buyers. The "X" Factor is the ability of your site to actually entice visitors into becoming paying customers, or to at the very least move them in a direction of wanting to contact you for more information. Is your site competitive? Can people trust you? The "X" Factor basics are simple--does your site have what it takes to keep visitors there longer than 5 or 10 seconds? The psychology of buying is one where your customers come to you wondering what it is that you can do for them. Can you offer great prices on great products? How do your prices compare to your competition? Shoppers are interested in the benefits of doing business with you; the benefits to themselves. Here is a starting point for better results:
The "X" Factor is different from site to site, and customer to customer. One visitor may praise your site for looking great, while another will quickly click away as it simply doesn't appeal to them. There are certain elements that you can use to improve your chances of making additional sales, but you cannot appeal to everyone all of the time; so focus on appealing to your target audience by making your site user-friendly, easy to navigate, competitively priced, and using a professional look that says the visitor can trust you. Golf Options: Hit Fairways Your Way. - New Golf System that Explains How Setup and Swing Factors Affect Ball Flight and Solutions to Common Golf Problems. Create Your Own Future By Brian Tracy. - How to Master the 12 Critical Factors of Unlimited Success. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Use Marketing Judo to Beat Big Competitors By Douglas Hanna If yours is a small business and you have big or even huge competitors, you may be laying awake at night wondering how can you possibly beat them. You can't out-advertise them, or out-promote them, and you probably won't be able beat to its prices. For example, think about a small business whose biggest competitor is Wal-Mart, Best Buy, Amazon.com or some other huge retailer. Is there any way to compete successfully against these Goliaths?My an… 2. Your Plan For Marketing Success By Joe Love The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed.Just as a business plan is a blue print for the overall success of your business, your marketing plan is the blueprint for your marketing success. Marketing without having a clear and user-frien… 3. How to Market and Protect Your New Ideas By Neil Armand The intellectual property transfer market is now estimated to be worth over $100 billion. If you have a new idea, a patent or an invention, you may be able to license it or sell it for millions of dollars. Many Fortune 500 companies are now making their intellectual property available for sale or licensing at new online intellectual-property exchanges. These companies are trying to maximize their return on research and development investment a… 4. How To Use Humor Successfully In Your Business Communications By Suzan St Maur For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the wo… |