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So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10. Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site. Over time, you gradually achieve higher rankings until one day it happens. There you are in the Top 10. You've made it. You are now a member of the search engine 'elite'. So why aren't you making any more sales? It is the content, look and feel of the website which is preventing visitors from becoming buyers. The "X" Factor is the ability of your site to actually entice visitors into becoming paying customers, or to at the very least move them in a direction of wanting to contact you for more information. Is your site competitive? Can people trust you? The "X" Factor basics are simple--does your site have what it takes to keep visitors there longer than 5 or 10 seconds? The psychology of buying is one where your customers come to you wondering what it is that you can do for them. Can you offer great prices on great products? How do your prices compare to your competition? Shoppers are interested in the benefits of doing business with you; the benefits to themselves. Here is a starting point for better results:
The "X" Factor is different from site to site, and customer to customer. One visitor may praise your site for looking great, while another will quickly click away as it simply doesn't appeal to them. There are certain elements that you can use to improve your chances of making additional sales, but you cannot appeal to everyone all of the time; so focus on appealing to your target audience by making your site user-friendly, easy to navigate, competitively priced, and using a professional look that says the visitor can trust you. Golf Options: Hit Fairways Your Way. - New Golf System that Explains How Setup and Swing Factors Affect Ball Flight and Solutions to Common Golf Problems. Create Your Own Future By Brian Tracy. - How to Master the 12 Critical Factors of Unlimited Success. Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Identity Theft: Count the ways I received an e-mail message from 'Paypal' not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in the e-mail read: 'Complete the necessary verification tasks within 5 days, or your account might get temporarily suspended.'That didn't sound like the PayPal I've been doing business with for several years. The grammar of 'your account might get tempo… 2. Developing a Contact List- Part One By Nancy Roebke One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.The first source of clients would your family and current friends and acquaintances. Depending on your product or service, these people may … 3. Easy... create webpage, blog and ping, collect the money! When I first came across the 'blog and ping' technique a fewmonths ago, I have to say I was a bit unsure of how useful itwould be. After all, the very words 'blog' and 'ping' sound morelike something my 5 yr old son would get up to in his schoolplayground! Not a serious business marketing concept, surely?Of course, I've since seen the light and have started using thepractice - but not to the same degree as I read some others have.100's of pages h… 4. Is Your Business A Leaky Bucket? Maximise Your Marketing Efforts! By Thomas Murrell Is your business a leaky bucket?This is a question I always ask small business owners who attend my marketing seminars.The reason I ask is because many businesses are so focused on attracting new customers they forget about retaining and providing good customer service to their existing clients.Many are also unable to quickly identify who their most profitable customers are.In the leaky bucket example we have two businesses in the same industry… |