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I don’t mean you, I mean the YOU that is your client. Let’s examine memorable tag lines in advertising. You deserve a break today. - McDonalds Do you eat the red ones last? – Smarties You’ve always got time for Tim Horton’s – Tim Horton’s For all you do, this Bud's for you – Budweiser Let your fingers do the walking – Yellow Pages We never stop working for you - Verizon Wireless Now You're Playing With Power! – Nintendo You give us 22 minutes, we'll give you the world – WINS Radio Do you have the bunny inside? – Energizer Your Potential. Our Passion. – Microsoft VISA ~ It's everywhere you want to be – VISA If life were like that, you wouldn't need a VISA card. - Visa You're in good hands with Allstate – Allstate Insurance Sanka...Everything You Love About Coffee - Sanka Have you had your Weetabix. – Weetabix There are thousands of tag lines for well known products that use this one word to create a connection, afterall who are you more interested in than YOU! If it works for the big guys chance are it will work for you. Why would you want to talk about yourself in your marketing and advertising materials instead of your customer? They aren't really interested in you. Advertising and marketing is not the place for ego and posturing. Attract the interest of your prospective customer and they will ask for more information. At some point in your life you have opened your door to a saleperson or sat next to someone on a plane and felt trapped. They decided you were fascinated by them and/or their product. You couldn’t wait to get away from them. Way too self focused weren’t they? Don’t do it to prospective customers, they feel the same way. Put yourself in your customer’s place, and take advantage of the WIIFM factor. If you are thinking “What’s In It For Me”, then so are they; however you are the one that wants the sale. Let your customers know that you are interested in “What’s In It For Them”! Attracting customers means marketing and advertising messages that are not about you! Copyright(c) 2005 Nancy Fraser Nota Bene Consulting, All Rights reserved Pregnancy Without Pounds. - The Look Good Feel Great Pregnancy Kit. Golf Options: Hit Fairways Your Way. - New Golf System that Explains How Setup and Swing Factors Affect Ball Flight and Solutions to Common Golf Problems. Microsoft has added search to its suite of online services dubbed Windows Live Search which complements MSN search introducing a number of new features and enhancements and is intended to help people better visualize and connect to their information. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Is Multi-Level And How Should It Be Worked By Julia Tang Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems. The hardest thing is to find the person you want to work with (your sponsor). You want someone who is willing to work and assist you when neede… 2. Why Great Companies Survey: Martian Logic! By Harald Anderson If an alien civilization from Mars was planning a friendly takeover of our planet they would seek to make sure they understood our way of life and our way of thought.The only way they could accomplish their objective would be by asking questions which they could genuinely understand and then plan a strategy accordingly. Although this idea may seem outlandish in my humble opinion it is also what separates the great companies on our planet fro… 3. Will Google's Gmail spell trouble for Email Marketing. By Ed Bellamy We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails. Hot on the heels are Google's rivals: Yahoo www.yahoo.comand Hotmail www.hotmail.com Yahoo has increased the size of its fre*e email support to 100mb's. Or, for $19.99 a year, your inbox can be 2 GB's,twice the size… 4. How Innovative Promotional Products Can Get Consumers Working For You By Alan Roberts There are more promotional products out there than you can shake a stick at so how do you choose the one thats right for you?The key is to find a product that, whilst leaving a lasting impression, fits harmoniously with your company’s profile – should you go for quirky and fun or conservative and practical. Many companies find the plethora of products available daunting to say the least and turn to standard promotional fare to save time.This ca… |