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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How To Successfully Launch A New Business Activity By Bob Leduc I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They sincerely believe it will be easy to generate hordes of paying customers for their new venture. Unfortunately, it's not going to happen that way. Building a profitable… 2. Marketing - The One Marketeer By Alan Fairweather I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales.Like them, you may not be too keen on making cold calls… 3. The Marketing Plan and the Four P’s By Dave Lavinsky The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include “the four P’s” – Product, Promotions, Price, and Place.Products and/or ServicesThe first “P” stands for Product, but includes all products and services that the company offers. This section of the business plan should detail all the features of the products and services, how they … 4. Creating Your Unique Selling Proposition or USP By Andrew Ludlam Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them.”To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors. In other words, you need to make your business special in the eyes of your clients: You need to create a Unique Selling Proposition, or USP.So what is a USP?Simply put a USP is that one dist… |