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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Tie a Tie and How To Kiss - What Do They Have In Common? By Graeme Sprigge How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of these before the other. Individual cases may vary, which one were you in?So you wanna know?Both of these terms are some of the most searched for internet keywords every month. How to tie a tie… 2. When Business Cards Aren't Enough: Unusual, Unexpected, and Uncommon Networking Tips By Scott Ginsberg There comes a time in every small businessperson’s life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.But how many times have you gained new business, created a great relationship or watched your website hits skyrocket because you did something unusual… 3. Is it important that RSS thing for us the users? Before starting out and decide if this 'thing' is useful, we need to get some meaning and grab some light, let us take a look: RSS stands for “Really Simple Syndication” or “Rich Site Summery”, Does it tell you something interesting ? I doubt it, then here we got nothing... And guess what?... Don't Panic... RSS is a new format to display information coming from content-rich-sites (at least this is what you hear), the truth is, they can be any kin… 4. Affiliate Program Marketing: 10 Significant Sharp Ways To Increase Your Affiliate Commissions Millions of people sign up for affiliate programs, but have no clue on how to promote and market them effectively to generate piles of cash. Below are 10 significant sharp affiliate program marketing secrets to start generating a lot of sales and commissions, starting now: 1. Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, men… |