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Here are three big barriers I regularly come across with business owners and how you can avoid them. 1. No Clear Definition Of Success For some, the word Success brings thoughts of fame and fortune to mind. But for small businesses, I’d caution against this definition being your guiding light. When clarifying your own definition of success, I suggest starting with success from your client’s point of view. What is it that you are trying to do for your clients? What is it that they’ll have or be able to do as a result of buying your service from you? Match this up with what you are passionate about. What is it that you love doing for your clients? I’ll know I’m successful when my clients no longer have to struggle with how to consistently attract more business. 2. Not Clarifying Who Your Ideal Clients Are When you can clarify who your ideal clients are, you are better prepared to know where to find them and how to market to them. You can develop messages that will appeal directly to them. What do you know about your best clients? Spend some time to put together as complete of a profile as you can on the clients you enjoy working with the most. What are the demographics and characteristics? How would you describe them to someone who has never met them? Without clarity of your ideal clients, you’re likely to waste time, effort, and money marketing to the wrong crowd(s) and/or not getting your message across. 3. Not Spelling Out Your Unique Value You must be able to clearly define what differentiates you from your competitors. If your prospects can’t differentiate you from all the competitive alternatives in the marketplace, then why would they come to buy from you? Often for small businesses it’s not that they’re not unique, it’s just that they haven’t spent the time to evaluate and clearly describe how and why. What is it that you do better, faster, cheaper, or more effectively – whatever? Maybe it’s a unique model you’ve developed or the unique niche of clients you serve. Maybe it’s your satisfaction guarantee offered to clients. Most important here is to spell out why your uniqueness is so important to your clients and prospects. Why should they care? What is it that they’ll get by coming to you for services? Spend some time critically looking at these items for your business. It will be time very well spent. If you find you can’t see the forest for the trees, don’t hesitate to get some outside help. (c) 2004 - Kevin Dervin, KPD Marketing
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Tips 101 - Where Can I Get Clients From? By Sue And Chuck DeFiore The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we've developed by trial and error. Some of the ways to get clients are: contact previous employers; mailing lists; cold call your target market; attend group meetings and seminars for your target market (conventions for doctors, lawyers; computer seminars); atte… 2. The Miracle On 34th Street: Business, And Marketing Success Online I'm sure most of you have seen at one point in your lives, the movie 'Miracle on 34th Street'. Do you recall the scene where the Macy's Santa Claus tells one of the children that he should go to Gimbals' department store because they had exactly what the child wanted? The Owner of Macy's was furious at the Santa for sending a customer to the competition, but as we all know, in the end, the Santa's actions created a wealth of goodwill for Macy's.N… 3. Take the Test: Do Your Marketing Materials Really Grab Attention? By Nancy J. Wagner Today’s constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions:1. Got white space? If your materials look crowded, add white space by increasing the side… 4. Pre-Cleaning and Updating Addresses in Your Database By Sasha Peters When you send a direct mail piece using the Addressed Admail reduced postage option, it can cost you anywhere from 60 cents to $1.25 or more for printing, mail production and postage. Items that cannot be delivered will be “recycled” by Canada Post resulting in your money going down the drain. Not only that, without updating your database you will continue to spend money on undeliverable advertising.It makes $ense for you to spend time analyz… |