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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Thinking About More Business By Paul Lemberg What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not. Yes, I know--it all started with the Internet implosion. Then came terrorist attacks. Next, the global recession. And after that a war that threate… 2. Please your potential buyers with Corporate Promotional Gifts Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to your sales pitch instead of another company's. Also, when buyers… 3. Product, Promotion, and Police Protection By Sheryl Graham Please Officer, don’t arrest me!I realize it might have looked like I was being a bit overly friendly with the guy, but honestly … I was just checking out his t shirt!Everything was fine until I asked him if I could feel the fabric. Holy cow, when I slipped my arm underneathhis t shirt I thought his wife was going to have a stroke! She turned as red as a fire engine and smoke began billowing out of her ears and that’s when her siren went of… 4. Developing A Focused Marketing Strategy By Lisa Packer You want all of your marketing messages to have a single focus, so they pull together instead of competing with each other. Great! So how do you come up with one?First, there are several things you need to know. Who is your target? As specifically as possible, who are you trying to sell to? Don’t just say “women,” say, “fashion conscious women age 18-35.” Say, “stay-at-home mothers of preschool children.”Next, what benefit of your product or se… |