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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Using Business and Greeting Cards Effectively By Jay Conners Business cards and greeting cards almost go hand in hand when being used for marketing and business purposes. With a few exceptions. One is bigger than the other, and needs a postage stamp in order to get to it’s desired location, as opposed to the business card which is handed directly to a person or dropped into a fish bowl in the hopes of winning an office party.Here are a few tips on how to use the business card and greeting card as a sales… 2. What Sales & Marketing Gurus Have Learned From Bananas By Mike Palman Firstly the packaging. Without doubt it is recognizable in most places in the world. The shape never really changes. The colour can immediately provide an indication of ripeness and for ll of you kinesthetics you may want to press it just to see how ripe it really is. Lets consider shape – again some would say it should be up for design award as example of nature's packaging. As consumers it’s an easy fruit to open, no knives or anything else… 3. Printable Web Pages as an Overlooked Marketing Resource It becomes more and more clear, that online presence has to be viewed as just one side of our total presence in the market place. One aspect to improve the situation for many websites would be to make it easy for visitors to print web pages. This should be possible with longer texts as well as with product pages and pages displaying just overviews. The potential of prints from your website as a marketing tool should be activated. Some ideas for p… 4. How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing By Josh Barinstein As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window—literally.All you have to do is reflect on your own Marketing t… |