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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Make Your Mailing A Home Run, Not A Strike Out! You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brill… 2. Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake By Richard Cunningham Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership.It’s that time of year when the old college roommate sends ‘round his or her annual holiday newsletter. Admit it, you’re happy to hear from them, but it’s usually too long and it’s all “me, me, me.”The same is true about too many customer newsletters – printed or electronic. In the audiobook, “Sound Advice on Publishing E-Newsletters,” a… 3. Painless Marketing for People Who Hate to Market By Kelly O'Brien Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?If we’re good enough, clients will find us or we’ll get plenty of referrals.We don’t have time – we’re busy enough and have to maximize our billable hours.We can’t afford to market – we have no extra money.We have brochure… 4. Define your Market and then Target It By Craig Dawber To make a successful marketing strategy for your online subscription website you will have to define if the market you are targeting is the one that is happy paying for the product you are offering. There are two kinds of people out there- one who are ready to pay for a good quality product, provided they feel that they require that product, and two the people who do not want to pay for any online content may it be e-books, games, pictures or … |