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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Today's Definition of Marketing. Has It Changed? By Bobette Kyle With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.Many times, ill-conceived notions and perceptions reduce the meaning of the word "marketing" to a sh… 2. Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Can't Wait to Read By Debbie LaChusa So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you’re going to write or speak about. So just how do you come up with content for your free information products that you know your prospects and customers will be interest… 3. How to Find Those Niche Markets Your Business Can't Afford to Overlook By Allyn Cutts How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Ar… 4. THE SECRET OF THE EBAY MONEY MACHINE AND HOW TO GET YOUR SHARE If you have all the money you need, then this information wont be of much use to you!If however, like most of us, there are times when you could do with a little more, read on.At times we all come across circumstances where we could do with some extra income, be it that extra special present we need to buy, that unexpected bill that needs paying or just to make ends meet. The standard answer to the above would be to get a part-time job, but if yo… |