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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 7 Ways a Copywriter Can Help Your Business Succeed By Michele Pariza Wacek Think you can’t afford to hire a copywriter? Think again. Here are seven ways a copywriter can contribute to the success of your business.#1 – Save you time. Chances are, you have more than enough things to fill your day with other than writing brochure copy or freshening your Web site or getting that pesky newsletter article off your desk. When you hire a professional copywriter, not only are you getting one more thing off your to-do li… 2. Doing it with Class! By Bette Daoust, Ph.D. Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the paper would get lost and not be found when I got home. I suggested to her that she use her business card for a reminder. The patient could write the time and date on the card and then… 3. Coupons that Work By Bette Daoust, Ph.D. Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cream is on sale at the grocery store, and I imagine that… 4. But Do Your Buyers Hear You? By Kelly O'Brien Look, you may have the most important solution in the world for your target buyer, that you just know in your heart…that if you could get their attention…you’d make their life easier and they’d be sure to buy from you.Unfortunately it doesn’t work that way. I’ve found that there’s often an inverse relationship between how badly you want to tell your story, and how likely it is that your target buyer will listen.Why? Because I see – time and aga… |