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Since the contest offers a prize of $100 for the best business name submitted, along with the chance to become a professional “namer,” getting paid to think up new product names, new company names, tag lines and ad slogans, I would guess that the same flaws occur when company owners or managers sit down to think up a new name for their own business. So here’s a quick quiz to sensitize you to important factors in potential company names. To which of the following names would you give a thumbs up and which a thumbs down – and why? 1. Zyklon Bikes 2. Quirinus Quarterly (political magazine) 3. The Energy Spot (web site selling healthy snacks and diet plans) 4. Elkins Enterprises (mail order company) Answers: All the above names deserve thumbs down. Here’s why. 1. “Zyklon” sounds fast and energetic. However, it’s also the name of the gas used by Nazis to kill millions during World War Two. A British company that announced this name for running shoes earned terrible PR. 2. Quirinus was a Roman god of military and political affairs, so the meaning of this name fits. But even most Ph.D.s and history buffs would not be able to spell or pronounce the name with confidence. 3. Start the name of an ecommerce company with “the” and customers won’t easily remember whether or not “the” is part of the domain name. “The” followed by the letter “e” is even more problematic for spelling a web address. People will hesitate to type “theenergyspot.com.” 4. Like “Quirinus Quarterly,” “Elkins Enterprises” has alliteration in its favor. But so many dubiously honest and struggling but honest businesses have used “Enterprises” that it sounds suspicious to many people as a business name component. Although our name-this-company contest has a deadline of August 31, 2005, after that date there will always be another contest at that URL. People from any country and of any age are eligible to enter as many times as they like. Non-winners who submit captivating names will be considered for a post as a professional namer, as will the contest winner. Happy naming!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 8 successful secrets for getting your press release into print In this article we will be discussing 8 successful secrets for getting your press release into print. The methods below have been used by me personally and can make atremendous difference in getting more of your own press releases into print. 1) Target the right magazines for the products you sell. Many times, individuals will send out their press releases to every category of magazines listed in hopes that bydoing this approach, something will… 2. Are You Overlooking Your Hidden Profit Centers? By Tony Marino, Ph.D. There are other names given to "Back-End Selling". You may think of it as follow through, or maybe VALUE added. Both are good terms. Let's take a quick look and see just how you can profit from this idea.For our purpose today, let's just key in on the benefits of "Back-End Selling". "Back-End Selling" is simply the SELLING you do AFTER the first sale. Your profits come primarily from repeat business rather than from the initial (first orde… 3. Fax Marketing : Reaching a New Niche of Customers By Chris Bradley Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or whenever they get around to it. When your target c… 4. Celebrity Product Placement: A Primer By Jonathan Holiff With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: free products are distributed to celebrities in expe… |