Tricks of the Trade: Design your Booth for Maximum ImpactGet The Edge Marketing on theedgemarketing.com. Tricks of the Trade: Design your Booth for Maximum Impact topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Writing Business Newsletters: Avoid the “Me, Me, Me” Mistake By Richard Cunningham Effective customer newsletters find the right mix of promotional and ‘real’ content to maximize readership.It’s that time of year when the old college roommate sends ‘round his or her annual holiday newsletter. Admit it, you’re happy to hear from them, but it’s usually too long and it’s all “me, me, me.”The same is true about too many customer newsletters – printed or electronic. In the audiobook, “Sound Advice on Publishing E-Newsletters,” a… 2. The Miracle On 34th Street: Business, And Marketing Success Online I'm sure most of you have seen at one point in your lives, the movie 'Miracle on 34th Street'. Do you recall the scene where the Macy's Santa Claus tells one of the children that he should go to Gimbals' department store because they had exactly what the child wanted? The Owner of Macy's was furious at the Santa for sending a customer to the competition, but as we all know, in the end, the Santa's actions created a wealth of goodwill for Macy's.N… 3. Are You Losing Business? By Kathy McHenry As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don’t follow up? You are caught up in the business of running your business you don’t take the time to follow up with your clients.After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I tried was what seemed to be a very upscale salon th… 4. 15 Commandments Of Creating A Wealth Pulling Niche By Roy Primm Niches are like bathrooms; you never notice them until you need one.” - Primm (From NicheBrain.com)Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you’re Bill Gates or Joe Average.The niche, and the person who creates them, is the main factor that separates one product from 12 others.To out-niche your competitors you must focus on these “15 commandments” of niche creation at all t… |