The Edge Marketing

To guarantee success in business there are no secrets really. The “twist” in becoming successful in any venture depends on a small handful of repeatedly applied simple techniques. Yes, simple. And yes, done over, and over, and over.

There are four that I would like to think I live by, and have helped this non-college educated, almost high school dropout, average guy make a respectful income. And believe me, these techniques can be learned and applied by anyone.

Here are the four keys – I don’t care who your – that work every time.

1). Pretend you’re a marketing rep for a company.

When people start a new business for some reason they have a tendency to start thinking like a boss and not like an employee anymore – WRONG. It’s awesome to be an entrepreneur in the good ‘ol USA, but you need to market, market, market your business like your are about to get fired, and your whole income will go down the drain in a split second if you don’t.

And just as we think we’ve done enough marketing to sustain three businesses, we get upset because of lack of results, and then we……………quit. Right at this point is when all of your blood-sweat-and-tears-hard-work was just about to pay off.

There’s always a point when marketing pays off. Pretend you’re a marketing rep for a company and have the attitude of an employee.

2). The harder your work the luckier you get.

Very similar point to the first, but hard work involves more than just marketing. It involves knowing your business, competition, resources, options, etc. like the back of your hand.

I remember asking my uncle who had reached financial success most of us only dream of, what was the key to his success. I was seriously expecting something I hadn’t read in any book, or heard on a tape before, when he blurted out – hard work.

I felt as though he had given me a canned answer. However as I talked more with him, the truth unfolded. He was the first to arrive and work, and usually worked late into the evening. He worked on the weekends and on some holidays.

I’m not saying you should abandon your lifestyle completely, but haven’t you already heard this exact story from someone else that is financially successful.

Hard work – it’s no secret.

3). People do business with people they know, like and trust. I believe firmly in this little tidbit. Why? Because when you set out to market your new business, whether it is a traditional off line or an online business, these are the people that will kick-start your sales.

Contacting people that know, like and trust you already will also make your transition to success easier because these are the people that will; return tour emails, answer your phone calls (they see it’s you on their caller id), reply to your direct mail offerings, and call you back if you have to leave a message on their phone.

All because they already know, like and trust you.

4). It’s not what you know; it’s who you know.

Again, this is a similar point to #3, but I find that, even though most people know and have heard this simple quote of wisdom before, it is under applied by almost everybody when they begin their initial prospecting.

Did you know that most of us know well over 500 people? It’s true. Over a lifetime it is astounding how many people we know and can recall, if we will only think about it.

In addition we’ve all heard the success stories from another entrepreneur, who just happened to know the right person, at the right company, that blasted their business into high gear.

The truth is – we all know the right person. And even though that exact person may not launch us into financial success, they may direct you to their best friend who is the right person!!!

These four success points are no secrets, and I’m sure you knew about them beforehand, but it boils down to something very different than just knowing.

It boils down to this - Success is repeatedly applying what you do know!

To know and not do, is not to know.

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