To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a ShoestringGet The Edge Marketing on theedgemarketing.com. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
It is not uncommon for marketing managers to spend upwards of $20,000 per event for straight swag. For some of the higher-end swag, it could cost up to $30 per product when you're dealing with custom branded USB drives, mini-mice and golf gear. All in the name of brand awareness – an unquantifiable, zero-ROI marketing expense. So why do they do it? Because they can. But where there's a will, there's a way, and small business owners excel at finding the best resources under desperate measures. Ever since I've started my own company, I've become more skilled and more disciplined at making my marketing dollars stretch. When I wanted to create my own branded tchotchkes, someone had introduced me a vendor that could set up a store front for my branded products, manage the inventory, fulfillment, returns/exchanges, payment and customer support all with no upfront costs. The best part was that there was no minimum when I had been used to buying into minimum quantity requirements of 500 units. The vendor is Cafepress (www.cafepress.com) – a 6 year old start-up in Foster City that is backed by Sequoia Ventures. You can brand various items with your artwork to use as tchotchkes or set up an online store and sell your branded products. I didn't see any mini-mice or USB drives, but you can get started with your basic apparel, mugs and office accessories, to name a few. If you decide to sell your products, Cafepress mails you a monthly check with your earnings. As I come across these types of resources and tools, I will continue to publish them to my small and medium business (SMB) community, SMBxchange, Inc. To share best practices, get your business featured on the site, and learn about new technologies, products and resources, join www.smbxchange.com
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Putting Your Website to Work By Julie Chance Websites have replaced the brochure as the “must have” marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?First, you must look at the role you want your website to play in your overall business and marketing strategy. As with any t… 2. Marketing Lessons From TV’s "The Apprentice" By Debbie LaChusa Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump’s “The Apprentice” I’d say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketing industry. But I’d argue it can also be its downfall. Too oft… 3. Inner Directed Marketing -- A New Way to Prosper in Tough Times One day many years ago I asked a man how he got new business. He replied, 'Angels hand out my business cards.' Yes, that's really what he said. I thought he was pretty strange, too, so I didn't pursue the matter with him. But I did notice that he seemed busy and prosperous. He was getting business, some how, some way. A year or so ago another man and I were talking. I asked him the same question. He answered, 'Mostly I get business by wishing for… 4. Increase Your Profits Through Customer Loyalty By Jason Morris The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a … |