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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Are People Buying Online? By Daniel A. Levis Benefits, that’s what!Whether you’re selling in print or in person, it’s a universal truth.And success in both worlds requires a counterintuitive approach.Allow me to explain.As human beings, we are all pre programmed from birth to behave in certain ways. And one of the strongest things that drive us is an awesome pre occupation with our own self-interests.You really don’t have to look very far to see that this is true. The world is cluttered w… 2. Using The Online Press Release Link Building Strategy If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.But distributing press releases is also an excellent link building strategy.Firstly, write a simple press release. You can either do that yourself or hire a writer through one o… 3. Promotional Magnets: Promotion that Sticks Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively.Promotional magnets also have a… 4. 5 Ways To Entice Your Parallel Market to Trade Links By Tinu Abayomi-Paul Lots of people get confounded when attempting to exchange links, you’re not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about SEO, you know you need relevant links to your site, preferably more in than you have out. And whether you actively pursue search engine listings o… |