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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Networking Work By Cathy Stucker Several years ago, "networking" was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.Networking is still one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.Going to every … 2. Corporate Gifts And Souvenirs Corporate gifts and souvenirs are a commonly used tool to show hospitality and appreciation to clients and employees alike. Often a company will give away freebies at trade shows to people who visit their booth, and employees often receive a free gift at corporate events such as company picnics. When a company is planning an event to attract new clients or to promote the products and services they offer, they often put together a gift package… 3. Step by Step Guide to an SMS Campaign By Kath Pay SMS is good for:• Short lead times and immediacy • Cost effective personalised communication • Ongoing 1 to 1 relationships • Automated data capture and compliance • Direct revenue and uplift opportunitiesBasic Rules for SMSIn addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful cam… 4. Marketing For Just Cause By Harry Hoover Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:- 80 percent of Americans have a more positive image of companies that support a ca… |