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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Effective or Irritating: The Use of Pop Windows in Internet Marketing A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offersfor this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try andclose them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; su… 2. 10 Steps to a Great Newsletter By Claire Cunningham A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.1) Define Your Audience -- Who are you publishing for? Clients (customers) – present, past and prospective? Employees? Your audience will define your content.2) Set Objectives -- Create a solid foundation for your newsletter by writing down what you want to achieve.3) Plan C… 3. Keys to Successful Internet Marketing Keys to Successful Internet MarketingSo you’ve started your business and you have a website up and running, now you need to know how to successfully market your business on the internet. With new internet marketing technologies developing daily, sometimes the choices seem confusing. Which internet marketing tools are going to yield results?Search engine registries and reciprocal links are obviously very important to promoting your website, but in… 4. 10 Ways to Make More Money in Business By Chet Holcomb Don’t you just love Paul Simon? The lyrics to his songs are not only pleasing to the ears, but can be inspirational. Imagine yourself enjoying the warm autumn sunlight while listening to Paul's song, “50 Ways to Leave your Lover”. Now, stretch your imagination just a bit and think about how many "Ways" you can come up with for saving and/or making more money in business...“The problem is all inside your head She said to me The answer is easy … |