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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 7 Elements of A Successful Online Business What is success to you?Definition:Success n 1. the achievement of something attempted.2. the attainment of wealth, fame or position3. a person or thing that is successful.4. an outcomeSuccess is after all a satisfying state of mind.When one achieves an objective, and has a feeling of good emotions about the situation or circumstance, this is the attainment of success.The 7 Elements are:1.The Love for the Business.2.Time for the Business.3.Knowled… 2. Four Sure-Fire Ways To Kill Your New Real Estate Career Whenever I open the mail, or read the real estate ads in the newspaper, or even surf real estate websites, I much too often come across agents who I know will fail in their new careers. The reasons are many, but in this lesson, I will only focus on the marketing aspect. Be Concerned Mainly About Your Image (Brand)Almost every real estate print ads, postcards, magnets and calendars I see are image advertising. This type of advertising tells your p… 3. Money Making Real Estate Marketing Ideas By Lanard Perry Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality.However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income.One of the most effective real estate marketing ideas involves E… 4. Private Practice Marketing: Know Your Ideal Client By Jeff Herring Most business people try to market to everyone and not a specific niche. If you do not have a specific niche, then you have no one to market to.Who is your ideal client?How would your like to fill your practice with your ideal client, your favorite person with whom to work?This is so doable, yet so few people bother to do it.Your primary job here is to do two things -1. Identify your ideal client, and2. Get to know all that you can about your i… |