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Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to 'buy' - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they 'see' you, whether they planned to or not. Think Outside the Booth When designing your booth it's important to think about the impression you make from a distance. Focus on distance viewing first, keeping in mind that at an actual tradeshow, there will lots of distractions between your potential customer and your display. Make sure your lettering is big enough to read from a distance and place it the upper half of your display that people standing in front of the booth won't block it! Pay special attention to lighting and color as these two features contribute significantly to the overall image you convey. What's Your Sign? Nothing is more important than your signage and there are several key elements you should to incorporate it into your design. First, your sign's lettering must be distinguishable from its surroundings. Make sure your text is large enough to be read from a distance and place it over a plain background - a textured background can add interest, but it interferes with readability. It's not a good tradeoff. If space is an issue and you don't have room for lettering as large as you'd like, use light-colored letters against a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read. Adding a border helps focus attention and helps the viewer read it faster. Use an accent color to present the information you want your customer to retain. Studies show that the use of a second color for key words increases the reader's retention of that information by a whopping 78%. That's a huge advantage in your fight to catch the buyer's eye. What's your story? Storyboards have always been an effective tool for conveying the most information in the least amount of time. The tradeshow version of this depicts 10 to 15 photographs of people using your product or service. This is an incredibly powerful way of conveying your message, even if your booth is unattended. The photos give your product a credibility that mere words wouldn't and ideally, will prompt anyone looking at them to seek out a salesperson to find out more. When selecting the photos to use, be cognizant of the message you want to convey and choose wisely - the average viewing time of the entire wall will be around two minutes. As with anything, a little preparation goes a long way, and this is especially true when it comes to trade shows. But a little 'sleight of hand' never hurts either. Take advantage of the tricks of the trade to convey your message, and you'll be well on your way to a stand out show.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Where to Find Cheap Brochure Printing By Max Bellamy Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes. There are so many competing printing companies – both offset and digital – that the job of fin… 2. 21 Must-Have Web Site Elements By Henry DeVries Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update Web site that demonstrates your competence. As the Internet matures, content is slowly becoming more important, but it's… 3. Print Advertising: Knowing What To Put In Your Ads So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad.The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad.Once… 4. Client Attraction Technique #3: Study the Competition! By Andrew Ludlam One very powerful and cost-effective marketing strategy is to study the competition. This is an important exercise, as essentially it allows you to find out as much as possible about the opposition – how best they operate, what they lack and then how to capitalise on it!Study the Competition OfflineStart by reviewing the Yellow Pages, the Thomson Local or even go online to determine what you’re up against locally (and if applicable nationally).… |