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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. An Opportunity is a Terrible Thing to Waste By Larry Galler When you have an opportunity to present yourself and your company in a speech to a room full of prospects, it seems obvious that you arrive prepared to impress your audience. Naturally, you would carefully prepare your talk taking time to craft it (and any visuals that accompany it) and embellish it with humor, quotations, and references to the audience. You would rehearse your talk a number of times, perhaps video tape it or practice it in f… 2. Turbocharge New Sales with a Marketing Database By Lori Feldman What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.You’ve heard the old adage, “It’s 5 times easier to sell an existing customer than to find a new one.” Selling an existing customer is easy because you’ve got the right message at the right time going to the right customer. There are two proven ways to do this. First, you position yourself as… 3. The most powerful niche in the world and how you can always profit from it. There is one piece of software that is always going to be purchased like hotcakes regardless of how the market is. No matter if it is a recession, no matter if most people experience a 'slow' market. It is not even new. It is what made the industrial world what it is today, and it all started with a man called Henry Ford. What For did was to implement the use of the conveyor belt in a large scale, and later this automation process was then one s… 4. 12 Lessons I Picked Up from Attending Seminars By Lorrie Morgan-Ferrero So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoulders with my colleagues, talking over dinner and debating our hottest industry issues at a live event is hon… |