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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Business In One Sentence By Catherine Franz Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each niche I have also keeps me focused and on target for where I am going and … 2. Standards for Dry Washing and Pressure Washing in Mobile Car Care By Lance Winslow The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water is allowed to enter a storm drain. Which is fairly simple and straightforward. Customers obviously prefer a clean car.So should you use a product such as Dry Wash n’ Gu… 3. 10 Killer Ways To Make People Click 1. Use reverse psychology on your banner ads. Youcould tell people not to click on your banner ad. Forexample 'Don't Click Here If You Are ComfortableWith Your Looks'2. Make your banner ad words as attractive aspossible. Use words like ultimate, powerful, sizzling,hot, etc. Your words should relate and highlightyour total offer.3. Offer a discount offer on your banner ad. Peopleare always looking for good deals. You could o.ffera percentage disco… 4. Get Results: Start with Your Marketing Message and Objective By Kevin Gold Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.Although he did not disagree with the concept, he re-fo… |