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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Remarkable Impact of Large Format Poster Printing We like everything to be at their best. This is the reason why we want to bring out the best yield possible. In connection with our printing needs, we find reputable printing presses; use the most suitable materials and the right printing process to be sure that we are doing the right thing...A smart customer knows what he wants. If what he desire is an effective, catchy, durable and affordable poster, he utilizes large format poster services to… 2. The Top 10 Marketing Tools to Grow Your Business in 2004 By Jay Lipe Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company’s reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few version of this and take them to a good copywriter. After decidin… 3. Fooling the Search Engines Writing articles is all the rage these days on the web. Or should I say getting other people to write articles for you, joining membership sites that provide 'private label' rights -- that is all the rage.And the reason? You get all the benefits of a well-written article without the work! Someone has to write the articles of course, and if you have writing skills theres plenty of opportunity for you.Why have articles become so popular? People su… 4. 10 Start Up Marketing Tips By Gisela McKay This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.1. Always get your logo in multiple file formats. It will … |