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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers' - or potential customers' - needs and desires. You then develop strategies - both onli… 2. Secret Marketing Plan By Lance Winslow Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do … 3. The Biggest Needle In The Haystack By Duncan Judson Hello everyone! Have you ever been curious about something, and wanted to learn about it? If you’re like me, I am a pretty curious fellow, I really like to learn.Where is the best place to start finding the information you are looking for? My choice for information gathering is the Internet!Where do you start your search for information? I use search engines, my favorite is Google. No, I am not plugging Google I believe it is a great searc… 4. Mortgage Marketing to Realtors – Creating a Memorable Positioning Statement By Jeffrey Nelson Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. It is a no nonsense statement of how you want to be perceived. It provides direction and focuses around your claim of expertise. It answers the qu… |