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Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Getting Ideas for Your Postcards By Martha Retallick If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file."How do you start a swipe file? By watching your mail! Save all the postcards that arrive in your mailbox for one month, and I guarantee that you?ll have a bumper crop of ideas to choose from. (During the political campaign season, it'll only take a week.)… 2. UK Sales and marketing terminology UK Sales and marketing terminology THE BASICS EXPLAINED IN BRIEFSales & marketing have many principles that all strategies adhere to and like all other disciplines has its own set of commonly used terminology and acronyms. Below we have listed common sales and marketing terms and where appropriate highlight any issues or benefits. Terminology / Acronyms ABC figures: This is the independently audited sales figure for all recognised publications in… 3. Marketing Worksheet By Sue And Chuck DeFiore Even the world’s best marketing strategy won’t work for you if it’s not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here’s how to start: First, list each company’s top executives, products, and services. Make sure your marketing effort is aimed at the right individual. Second, describe the products or services that you think best apply to each client. This is not a sales forecast but rath… 4. Customer Loyalty, a CRM Strategy By Rasmus Nielsen It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:· Customer strategy · Relationship strategy · Customer-minded strategiesCustomer StrategyA customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows … |