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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Strategic Philanthropy -- Part 1 By Paul Lemberg Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind.We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpf… 2. Budget Your Branding By Dev Bhatia It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn’t generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor a good market name. Though, when the communication is hay wired it might get ruined!The marketing objectives for the undertaken activ… 3. Niche Marketing : A Mini Tutorial on Starting a Business By Suzanne Fyhrie Parrott The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. I believe this to be a mistake.You shouldn't begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Fi… 4. Promoting Your Business Offline By Anne Ahira Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and promotional materials. This increases your penetration into your targeted market, as well as the general population.Business CardsThese are one of the most effective marketing tools. Business cards act as mini billboards that reflect yo… |