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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Identify Your Perfect Clients & Develop an Attraction Marketing System By Brad Swift Your Vision of Your Perfect ClientsPicture in your mind your 3 perfect clients. You may think of them as your A+ clients.Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have ApproachBE: Your perfect clients attitudes, beliefs, & values Example:DO: How your perfect clients’ behave. What do they do and what do they not do. Example:HAVE: What do your perfect clients have and what don’t they have that makes them a perfect clien… 2. How To Conduct A Successful S.W.O.T. Analysis By Andrew Gowans SWOT Analysis: When you and your group wish to identify your Strengths and Weaknesses, the Opportunities available and the Threats facing you.This is a powerful and highly successful technique that can be applied to an individual, a group, a team, a company, a plan – think about it, even a website! Again, experiment with it. If it helps you to focus your (and your team’s) efforts in the right direction, it’s worth it.The process is to ask an… 3. How To Get To The Point In Your Sales Copy By Craig Garber Yesterday I was going through a 7-Step Sales Copy Overhaul with a client of mine - www.KingOfCopy.com/salescopyreview - and he was having a bit of a problem "describing" what he was selling. He couldn't seem to find the right sales copy so he could "get to the point" describing himself or his selling process.Frankly, he was selling himself short, by cutting his sales copy and his descriptions short, because he wanted to make sure he was "gett… 4. How To Get Business With Your Business Card? By Ray Smith So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and… |