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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Inner Directed Marketing -- A New Way to Prosper in Tough Times One day many years ago I asked a man how he got new business. He replied, 'Angels hand out my business cards.' Yes, that's really what he said. I thought he was pretty strange, too, so I didn't pursue the matter with him. But I did notice that he seemed busy and prosperous. He was getting business, some how, some way. A year or so ago another man and I were talking. I asked him the same question. He answered, 'Mostly I get business by wishing for… 2. Unleash the Power of Post Cards By Judith Wentzel Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.Postcards are visually appealing and one of the most affordable means to market your products and services.What makes an image smarter marketing post card different from all the other direct mail pieces and postcards that flood our mailboxes each week?They are high quality, po… 3. Top 5 Kick Butt Marketing Requirements By Jan Verhoeff Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer – but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right ‘stuff’.1. Confidence.Never enter the Marketing Zone without your confidence. Open … 4. Ready, Fire, Aim! By Debbie LaChusa You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I planned things to death!Ever heard of "analysis paralysis… |