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Fax Advertising Puts Your Message in Their Hands A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel. Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers’ hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off. Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch. The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn’t delay their travel plans for the strike, thanks to the speed of fax broadcasting. You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn’t offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn’t take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you’re interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mobile Marketing a New Age Strategy By Derrick Johnson More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer… 2. Pamphlets and the Money They’ll Put in Your Pocket By Tom Antion People are making a fortune on pamphlets. If you go into an airport you can purchase a pamphlet for around $6.95, and it probably cost under fifty cents to produce. It blows my mind to think that little folded up booklets are the sole reason that some people are rich today. It’s crazy.I know a woman who is selling one of these little books on how to design cool business cards. Her pamphlet consists of 100 tips and a bunch of folded white paper.… 3. How Did You Hear About Us? By Kevin Stirtz One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don’t expect to get accurate information.I know this sounds strange, but it makes sense, I promise.If you make decisions about how to promote your business, then obviously you want to know how your customers find out about your business. So, you ask. The trouble is the information you get when you ask this questions is… 4. What Your Customers Want By Harry Hoover Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer… |