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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 20 Tricks to Help Get That Envelope Opened By DeAnna Spencer When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope.Because of the high costs of printing, envelopes, and postage, your mailing package represents a sizable investment. You simply can't afford to make this investment, and then have your sal… 2. Branding that Sells Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex.Selling, according to a poem, is everyone’s business. Selling is knowing who’s your competition, market and what is important. It is knowing your service, idea, product and your market needs. It is knowing what are accepted and what are not. Selling is knowing how to treat and be treated. In a nut… 3. Notable News - It's Not About You! By Nancy Fraser You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made…maybe a car …did you buy it because you met a car salesman who told you how much he loved his work or did you buy it because you would spend less on fuel and maintenance and be able to spend more on eating out, make up or your favourite hobbies. Maybe it's as sim… 4. Small Business Marketing Tips #3: What Most Marketing & Vacuums Have In Common – They Both Suck! By Jimmy Vee Being a man and a gear head I love mechanical marvels and innovation. New tools, new kitchen gadgets, new electronics and new high tech appliances – with that in mind you shouldn’t be surprised when I tell you that I am in love with the new Dyson Vacuum.I love it for what it is, what it looks like, what it promises and I love the marketing.Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mention… |