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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Ideas Without Action Will Get You Nowhere! By Kevin P. Dervin Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness * Build name recognition * Increase market share * Get more clients * Generate referrals * Create more rep… 2. Principles in Marketing to Women By Dejan Bizinger What women want? Old question, many think it is too hard to give an answer. Well, it isn’t. In this article we will write about principles in marketing to women.Marketing is all about fulfilling needs. That’s why marketers have to know the answer on what women want. The most important thing that every woman wants is security. They want to have a man they can lean on; to be secure in their love relationship; to be secure that they will make the … 3. Marketing Miracles - Do They Just Happen? By Judy Webb A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the … 4. 2 Little Words That Work Marketing Magic By Neil Sagebiel In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things about you and give you referrals? By giving them what they … |