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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Smash and Grab Search Engine Directory UK business search engine directory, SearchMe4, Co-owned by 3i, Barclays Private Equity and its Executive Board today reveal its smash and grab policy which has seen its market share increase dramatically. SearchMe4, which launched just six month's ago, with the emphasis of linking buyers from around the world with UK suppliers, has now become the chosen search engine of some of the worlds top 100 businesses because of the ease, speed and effect… 2. Marketing to a Critical Mass By Carla Alvarez In "Developing a Marketing Plan", we covered the first steps to developing a marketing plan and tracking where your customers are coming from.The thing that I noticed when I did this for my own business was that the majority of new clients could be attributed to more than one source. For example, a current customer gave them my name (#2 in the trust diagram), the person then visited my website (#5), viewed my portfolio (#4), and then made the d… 3. How To Get To The Top of The Marketing Food Chain By Priya Shah Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.1. Be Unique. Write Your Own Cont… 4. Is Database Marketing A Good Thing? By Leon Chaddock Database marketing is an important field. It allows the business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have already made purchases or shown interest in the products and services that you are providing. But, not everyone like these options and not everyone like database marketing.Database marketing is in… |