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Johnny Cash had his all-black attire, Christo had the saffron-draped 'gates' in Central Park. Were they embracing Feng Shui color principles? Perhaps not consciously, but both men instinctively knew the incredible impact that color has on our mood and our perceptions. Retailers and marketing professionals embrace color as one of their most effective tools. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Clearly, color is an important 'weapon' in the Feng Shui arsenal. Master this key element of Feng Shui theory, and you'll have people flooding into your booth. Color can both soothe and stimulate and the two reactions are not mutually exclusive. It's possible to excite your customer mentally while keeping him still enough physically to listen to you! A high energy presentation can be an effective tool, but it's not to your benefit if your customer is too jazzed to pay attention to your sales pitch. Balance plays a big part in any Feng Shui application, and this is especially true when it comes to color. Strong yang (masculine energy) colors such as red, orange, yellow or gold can be used to stimulate energy. Bright, rich color both pleases our eyes and excites our brains while yin (feminine energy) colors like green and blue promote a feeling of well-being. A combination of yin and yang hues is the most desirable but limit your predominant colors to three or less. Signage is an effective way of combining the two - try using light, yin-colored letters on a dark, yang-colored background. The contrast will make the lettering appear larger and viewers will find it easier to read. If you are attempting to breathe new life into an existing trade show booth, nothing yields more bang for the buck than a fresh coat of paint. Even if you opt to stick with the same color scheme, a fresh coat without marks or nicks is more reflective and conducive to energy flow. If you do decide to go with a new color scheme, make sure it enhances the mood you want to set. Use red and yellow to evoke excitement and optimism and black to convey authority. Green and blue, colors found in nature are soothing and serene. Careful consideration of color theory will go a long way towards conveying your message, even if (God forbid!) no one is in your booth. Combine this with the lighting strategies discussed in our other article and you'll be well on your way to a successful show. But there are still a few tricks up the ancient masters' sleeves - and the next article in our series will demystify them.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Short Term vs Long Term Marketing Efforts Short Term Vs Long Term MarketingIn order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed… 2. Is A Marketing Plan The Same Thing As A Communications Plan? By Debbie LaChusa How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.You may use a variety of communications tactics such as… 3. Painless Marketing for People Who Hate to Market By Kelly O'Brien Face it…you know you’ve got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you’d rather not. Do any of these statements sound familiar?If we’re good enough, clients will find us or we’ll get plenty of referrals.We don’t have time – we’re busy enough and have to maximize our billable hours.We can’t afford to market – we have no extra money.We have brochure… 4. Keeping your Business Card visible By Bette Daoust, Ph.D. Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. The saying could be motivational or it can be something that changes your attitude about your work. If you can capture some of these sayings, you could refer to them often. You can then share these with clients and u… |