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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Genius: The CD Business Card By M Nova What is a CD Business card?CD business card replication is a relatively new concept.CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate muc… 2. Where to Find Cheap Brochure Printing By Max Bellamy Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes. There are so many competing printing companies – both offset and digital – that the job of fin… 3. Web Site Marketing: 10 Little Known Upsell Strategies That Will Magnify Your Profits By I-key Benney What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.You can tell your customers that they can upgrade to a 17" monitor for only $100 more.That's upselling!The trick is to pre-sell your customers on any additional features and upgrades for your products and services available and ge… 4. Your Ultimate Competitive Advantage By Joe Love The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The way you do this is by taking away the risk by offering a powerful guarantee. When you remove the risk for anyone who is deciding whether or not to do business with you, it results i… |