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The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That’s why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that’s compelling enough to sell your customers on your business. How can you turn the casual scanner into an active reader? More importantly, how can we turn a scanner into a buyer? First, ensure that your headlines can stand alone, without the support of other sentences. For most, that means getting rid of those one-word headlines. Headlines should include the benefit of your offering, evoke curiosity, or compel the scanner to read the main copy. Don’t forget the subheads. They also should be compelling, preferably complementing the headline, giving enough power to nudge your reader from scanning to reading mode. Keep in mind good subheads support the main promise of your copy. If your headline, for example, promises to help your customers lose weight, your subheads could briefly explain that your product is clinically proven or has a secret ingredient. Subheads are also a great place to introduce your offers. Another way to be a scanner’s friend is to use short paragraphs. Rule of thumb: Keep paragraphs between 3 to 5 sentences. If you must use a long sentence, place a short snappy paragraph after it. The most popular way to generate interest: Use underlines, boldface, highlights, and italics throughout your copy, carefully. Too much can leave your customers overwhelmed and likely to stop scanning and move on. When using these tools remember, the purpose is to emphasize certain points. Some ideas on what you should highlight in your copy: * Call-to-actions phrases, like buy now, subscribe here, or receive your special offer today. * Contact information, including toll-free numbers, emails, and web-sites. * Major benefits supporting the promise of your copy * Your rates and fees and how they compete * Your business or product’s name. Adding a second color to your copy boosts retention and readability. Especially, when using a medium that’s typically black and white like newspapers. What colors are best? Typically, the most used and most effective colors are red and blue. Try placing offers or premiums in different colors to emphasize and pull your customers in. P.S. Don’t forget the P.S. An important aspect, most readers read the end, first. It’s a great spot to recap your offer and restate your benefits. This may also be a good spot to add a bonus, premium, or guarantee How I Sell My Domain Names. - Learn To Find Buyers For Your Domain Names. Earn Cash Doing It! Directory Of Ezines. - Drive Buyers to your site with ezine marketing! Online since 1998. Endorsed by every major marketer. Over 40 million readers! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Principles in Marketing to Women By Dejan Bizinger What women want? Old question, many think it is too hard to give an answer. Well, it isn’t. In this article we will write about principles in marketing to women.Marketing is all about fulfilling needs. That’s why marketers have to know the answer on what women want. The most important thing that every woman wants is security. They want to have a man they can lean on; to be secure in their love relationship; to be secure that they will make the … 2. Loan Officer Websites: Your Marketing Hub to Magnetize Realtors By Jeffrey Nelson Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don’t understand.You can’t tell the difference from one loan officer web site to the next. Take any two sites and swap logos with each one. Still, you can’t tell any difference between them. It’s no wonder real estate agent… 3. Small Business Marketing: A Marketing Funnel Should Be Part of Your Recipe for Success By Debbie LaChusa Your toughest job as a business owner and marketer is to get clients. It's also your most expensive job. So it stands to reason that you'd want to make the most of every single client you do get.The best way to do that, and one of the most cost-effective ways to market your business, is to use a marketing funnel.What's a marketing funnel?Well, you're probably familiar with what a funnel looks like. It's got a large opening at the top and a smal… 4. Six Ways to Boost Response on Your Surveys and Gain More Useful Information By Shel Horowitz So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for. And you send the survey to your in-house list--but the flood of responses you're expecting is only a trickle.While direct-mail marketing typically enjoys response rates of 0.5 percent to 2 percent for sales pieces, survey responses are often far lower.You're never going to get 100 per… |