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-------------------- Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less stagnating local industries by increasing their exports. And they are successful with it - especially in Germany, where exports count for more than 30 % of their GDP - and still increasing. The permanently growing international competition, however, lets them look to other countries to get pre-products - or even complete machinery - from other parts of the world in order to keep cost at the lowest possible end. Most often the foreign currencies like the US$ have in addition a favorable exchange rate versus the local €. This one side of the pictures. The other side shows that companies working internationally have a few advantages which are the same all over the world: - to increase the independence of a company from the local business climate - doing this: secure working places and - increasing the profit ('economies of scale' is the catchword) Reaching the enterprises' goals, especially in international markets should, however, be a well planned procedure in order to target the available markets - very often with 1000s of potential customers - and thus reach the 'best / most profitable' ones, yet minimizing the one risks. Michael Richter - http://www.michaelrichter-marketing.de/ with full contact data - who had traveled all 5 continents for more than 20 years before starting his 'International marketing consultancy' in 1991 - has specialized in consulting national and international clients on their ways 'into the worlds' markets or vice versa into European countries. His clientele comes from many places worldwide - as can be learnt from his references. The country experience in more detail (with a lot of details about such countries) is given here >> http://www.internationales-marketingkonzept.de/en/index.html He is available to assist also YOU on your way into Europe - minimizing risks and following the most appropriate strategic and targeted ways for YOUR company. His assistance may reach from pure market research to 'hands-on' implementation of the results found out and/or work as your 'foot-hold' in Germany until you found the right partner locally. In addition he could visit potential clients together with you and/or give additional information on specific markets, firms, etc. Being a member of the 'Councils of advisors' - http://www.thecouncils.com/ - or in his capacity of a consultant for SMEs, registered with the European Union - directory general 23 for SMEs -, he could also serve you on other levels. One of his specialties is the elaboration - and following implementation - of marketing plans for various European regions. Some aspects of such a plan - for the elaboration of which he needs your input on different levels - could be - analysis of the present situation of the company as well as of the target situation - based on a thorough market research - with regard to the existing clientele but also the potential of clients - from country to country - planning the marketing and sales procedures/ways in order to reach the clientele identified during the market research - budgeting the cost to be spent to reach this clientele, however, also the profits to be reached most probably - having a permanent control of what works out how and the possibility to correct - from budgets to sales ways or any single aspect of it. Furthermore this instrument is a good 'argument' towards banks when the need for additional finance arises. You are invited to visit the website of Michael Richter and to ask whatever question you feel necessary to get a feeling for his possibilities - especially for you.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Tips to Grow Your Business Plain & Simple By Beth Tabak “Try not to become a man of success but rather to become a man of value.” Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that “2/3 of new employer firms survive at least 2 years, and about 1/2 survive at least 4 years.” The language they use… 2. Refresh Your Web Site By Nancy Jackson So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.As usual, outstanding content may be your solution. While clear, well-written content is vital (see my June 2004 newsletter for tips about this), fresh, well-written content may be even more important for bringing… 3. Marketing Options For Cleaning Companies – Part One By David Andrew Smith Cleaning companies have a variety of marketing methods open to them for gaining new clients.· Telesales · Yellow pages advertising · Thompson’s Local Directory · Mailing lists · Leaflet drops · Newspaper advertising · Journal advertising · Direct selling · Internet advertisingIn my own experience cold calling on companies has not met with any success. Most companies who want cleaning carried out already have cleaners in place and they will only… 4. 5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics By Denise Ryder The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.How powerful is that!!While everyone is focusing on their "eBusiness" they are missing the potential that exist… |