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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Your Small Business with Success Stories By Charlotte Farrior An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories?Consider the following: What exactly is a success story? A success story briefly describes how your business served a client/customer and what results the client/customer achieved. Think of this as a real life example of how your product … 2. Getting instant traffic to any website - from marketing to nursing to pink elephants it really can be done Many webmasters will be driven to despair with the mass of information surrounding the area of SEO [ search engine optimization ]. We all read the latest articles and information and it seems that the best methods seem to be out of date within months or even weeks of us gaining this new found knowledge. Well don't despair becaue there is one method that is constant and can help just about any webmaster regardless of his topic, Tea,nursing,sea foo… 3. Voice Mail Can Be Your Buddy By Mike McDaniel Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what you say TO the voice mail, not the welcome greeting you might put on your voice mail. You can leave two types of voice mail messages. A me… 4. Marketing Got You Stumped? By Rickey Gold It’s not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren’t working.Don’t let marketing intimidate you. At its core, it’s really not much more than common sense – the key elements that form your plan. Add some creativity. This is what you’ll use to implement your plan and make it work. That’s the basis of marketing. Pretty simple once yo… |